Since Cantonese opera was inscribed on the Representative List of the Intangible Cultural Heritage of Humanity in 2009, public attention to Cantonese opera has grown steadily, and the Association has made considerable efforts to broaden its audience. For example, it secured Yau Ma Tei Theatre as a training venue for emerging performers to stage the Cantonese Opera Young Talent Performance Series, with around 100 regular performances every year, which naturally attracts many new audiences. In collaboration with various partners, it also organises all kinds of performances and promotional activities, such as working with the Hong Kong Professional Photographers' Network to exhibit production stills of emerging performers at the airport passenger terminal, and arranging excerpt performances that visitors can watch for free. The Cantonese opera exhibition and excerpt performances at Times Square in Causeway Bay in early 2017 also drew large audiences and attention to the question of how Cantonese opera is being transmitted in Hong Kong. Special tourist performances (Cantonese opera experience sessions) and student performances at Yau Ma Tei Theatre also help promote the art to audiences from different sectors. Besides performances, the Association promotes the art through education: in recent years it has run regular Cantonese opera courses with Po Leung Kuk primary and secondary schools and Tung Wah Group of Hospitals Lui Yun Choy Memorial College, giving children contact with Cantonese opera from an early age. It has also launched credit-bearing courses with The Hong Kong University of Science and Technology and The Education University of Hong Kong. The Association continues to strive, with the help of the Education Bureau, to raise the academic standing of Cantonese opera so that the public may better understand and appreciate its artistic value. In recent years it has also sponsored the Cantonese opera singing section of the Hong Kong Schools Music Festival, raising students' interest and enthusiasm in singing through competition, which has also been of considerable help in promoting Cantonese opera.
